Monica Alameda

Miami-based W.P. Produce Corp.’s Desbry Tropical Produce line will be front and center at this year’s Southeast Produce Council’s Southern Exposure in Tampa, FL. W.P. Vice President Desiree Morales said booth No. 749’s display will feature Desbry Tropical Avocado, Organic Tropical Avocado and the “apple banana” Manzanos. Greeting visitors will be Morales as well as …

W.P. Produce to showcase Desbry Tropicals at SEPC expo Read More »

AMPA, FL – No offense to William Shakespeare, but when it comes to “what’s in a name” anyone in marketing and brand management will tell you “everything.” Among the almost 300 exhibitors at the Southeast Produce Council’s Southern Exposure, tropical avocados was a name rolling off the tongue. Karen Nardozza, President and Chief Executive Officer, Moxxy Marketing“These avocados could …

WP Produce’s Chris Gonzalez and Moxxy Marketing’s Karen Nardozza Discuss Tropical Avocados Read More »

ropical avocados—also known as green skins—may not be well-known, but WP Produce, the largest importer and seller of tropical avocados from the Dominican Republic, sold under the Desbry brand, is working to change that. Chris Gonzalez (VP of Sales) with his uncle and company Founder Willy Pardo and Desiree Morales (Vice President) Tropical avocados themselves are their …

WP Produce Bringing Tropical Avocados to PMA Fresh Summit Read More »

WP Produce, the largest U.S. importer and distributor of tropical avocados worldwide, announced significant improvements they have made to lengthen the shelf life of their Desbry avocados. “Tropical avocados typically have a shelf life of 5-6 days,” said Christopher Gonzalez, vice president of sales at WP Produce. “With our new ventilated box designs and ethylene …

WP Produce Debuts New Packaging for Desbry Avocados, Increasing Shelf Life By Up to 100% Read More »

Hazel Technologies, a USDA-funded company providing new technologies to extend the quality shelf life of produce and fight food waste, announces the launch of a new organic compatible product line, Hazel™ O, with Miami, FL-based WP Produce, the largest grower of tropical avocados in the world. As part of the partnership WP Produce has incorporated …

Hazel Tech Launches Hazel O Brand, Announces Packaging Partnership with WP Produce Read More »

We had a great show at Southern Exposure with our DREAM TEAM! We showcased our brand new packaging and it was a HIT! Leading in innovations that address changing consumer shopping preferences caused by COVID-19, WP Produce, BB #:143203 a family-owned, grower-packer-shipper of Desbry tropical fruits and roots, has begun shipping Tropical Avocados in protective, two-count bags. …

Another Year at Southern Exposure! Read More »

Tropical avocados are well-known and enjoyed throughout the Caribbean and many parts of the world, but are just beginning to gain a stronghold in the U.S., where market growth of the more common Hass variety has made avocados a top 10 fruit crop. In order to educate and inspire consumers and retailers alike, as well …

WP Produce Partners The Produce Moms To Promote Desbry Avocados Read More »

WP Produce BB #:143203, a family-owned, grower-packer-shipper of Desbry® tropical produce has announced a strong start to their high season for tropical avocados from the Dominican Republic. Available year-round, the fruit’s high season runs from mid-October through mid-May, with additional supply from Florida available from June through December. The company anticipates increased volumes overall, with exceptionally …

WP Produce debuts refreshed Desbry avocado logo, worker welfare program Read More »

A display of large and vibrant Desbry® Tropical Avocados creates excitement and stops shoppers in their tracks. And this bigger fruit means bigger margins and a bigger avocado category, which is why Tropical Avocados have been gaining traction and distribution with retailers across the country. Mid-February through Mid-March is peak flavor season for Tropical Avocados from …

Grow the Avocado Category with Desbry Tropical Avocados While Flavor is Best of the Season Read More »

Those that get ahead, tend to stay ahead. The same sentiment carries through fresh produce planning, especially in today’s dynamic and unpredictable market. One company always looking to elevate its game and that of its retail partners as we move through this new norm is WP Produce. This spring, the company is helping customers keep …

Chris Gonzalez Dishes on WP Produce Desbry Brand Tropical Avocado Strategies Read More »